Your brand is a promise—the promise of the experience you commit to deliver to your customers. A strong brand helps differentiate you from the competition, create an emotional connection with your target market and build long-lasting relationships with your customers. But sometimes, a business needs rebranding.

If your business is facing any of the following situations, a rebrand might be right for you:

Poor distinction from competition
Poor market awareness of what you do
Expansion or reduction of products/services/geographic region
Acquisition/merger
Current brand is dated
Current brand has bad reputation
Brand has become irrelevant
Change in ownership/management